![Harvard Business School on Twitter: "Savvy brand #managers know the global exposure #brands get from the Olympics—but there was a time when the #Olympic brand wasn't for sale. Professor Geoff Jones and @ Harvard Business School on Twitter: "Savvy brand #managers know the global exposure #brands get from the Olympics—but there was a time when the #Olympic brand wasn't for sale. Professor Geoff Jones and @](https://pbs.twimg.com/media/E7UP0xcXIAYfc-j.jpg)
Harvard Business School on Twitter: "Savvy brand #managers know the global exposure #brands get from the Olympics—but there was a time when the #Olympic brand wasn't for sale. Professor Geoff Jones and @
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Horst Dassler, Adidas, and the Commercialization of Sport Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies
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