![Swizz Beatz and Ronda Rousey take a selfie together at a press conference when Reebok and UFC Announce Long-Term Partnership at Industria Studios in New York City on December 2, 2014. The Swizz Beatz and Ronda Rousey take a selfie together at a press conference when Reebok and UFC Announce Long-Term Partnership at Industria Studios in New York City on December 2, 2014. The](https://c8.alamy.com/comp/TYPGJT/swizz-beatz-and-ronda-rousey-take-a-selfie-together-at-a-press-conference-when-reebok-and-ufc-announce-long-term-partnership-at-industria-studios-in-new-york-city-on-december-2-2014-the-ufc-announced-on-tuesday-the-finalization-of-a-landmark-six-year-partnership-with-reebok-which-could-dramatically-shift-the-role-of-sponsorships-in-mixed-martial-arts-upijohn-angelillo-TYPGJT.jpg)
Swizz Beatz and Ronda Rousey take a selfie together at a press conference when Reebok and UFC Announce Long-Term Partnership at Industria Studios in New York City on December 2, 2014. The
![Swizz Beatz and Reebok President Matt O'Toole stand on stage at a press conference when Reebok and UFC Announce Long-Term Partnership at Industria Studios in New York City on December 2, 2014. Swizz Beatz and Reebok President Matt O'Toole stand on stage at a press conference when Reebok and UFC Announce Long-Term Partnership at Industria Studios in New York City on December 2, 2014.](https://c8.alamy.com/comp/TYPGJR/swizz-beatz-and-reebok-president-matt-otoole-stand-on-stage-at-a-press-conference-when-reebok-and-ufc-announce-long-term-partnership-at-industria-studios-in-new-york-city-on-december-2-2014-the-ufc-announced-on-tuesday-the-finalization-of-a-landmark-six-year-partnership-with-reebok-which-could-dramatically-shift-the-role-of-sponsorships-in-mixed-martial-arts-upijohn-angelillo-TYPGJR.jpg)
Swizz Beatz and Reebok President Matt O'Toole stand on stage at a press conference when Reebok and UFC Announce Long-Term Partnership at Industria Studios in New York City on December 2, 2014.
![Photo: Reebok and the Ultimate Fighting Championship (UFC) announce new partnership - NYP20141202104 - UPI.com Photo: Reebok and the Ultimate Fighting Championship (UFC) announce new partnership - NYP20141202104 - UPI.com](https://cdnph.upi.com/pv/upi/1745588be52e767f095cd5f8a8eaea35/REEBOK-UFC.jpg)
Photo: Reebok and the Ultimate Fighting Championship (UFC) announce new partnership - NYP20141202104 - UPI.com
![Reebok Präsident Matt O'Toole, Swizz Beatz, Frankie Edgar, Ronda Rousey, Chris Weidman, Dana White und Lorenzo Fertitta stehen auf der Bühne nach einer Pressekonferenz bei Reebok und UFC Langfristige Partnerschaft verkünden zu Reebok Präsident Matt O'Toole, Swizz Beatz, Frankie Edgar, Ronda Rousey, Chris Weidman, Dana White und Lorenzo Fertitta stehen auf der Bühne nach einer Pressekonferenz bei Reebok und UFC Langfristige Partnerschaft verkünden zu](https://c8.alamy.com/compde/typgk4/reebok-prasident-matt-otoole-swizz-beatz-frankie-edgar-ronda-rousey-chris-weidman-dana-white-und-lorenzo-fertitta-stehen-auf-der-buhne-nach-einer-pressekonferenz-bei-reebok-und-ufc-langfristige-partnerschaft-verkunden-zu-industria-studios-in-new-york-city-am-2-dezember-2014-die-ufc-hat-am-dienstag-die-fertigstellung-eines-landmark-sechs-jahre-partnerschaft-mit-reebok-die-dramatisch-konnte-die-rolle-der-patenschaften-in-gemischten-kampfkunste-upijohn-angelillo-shift-typgk4.jpg)
Reebok Präsident Matt O'Toole, Swizz Beatz, Frankie Edgar, Ronda Rousey, Chris Weidman, Dana White und Lorenzo Fertitta stehen auf der Bühne nach einer Pressekonferenz bei Reebok und UFC Langfristige Partnerschaft verkünden zu
![NEW YORK, NY - DECEMBER 02: Swizz Beats attend Reebok and UFC Long-Term Partnership Announcement at Industria Studios on December 2, 2014 in New York City. People: Swizz Beats Stock Photo - Alamy NEW YORK, NY - DECEMBER 02: Swizz Beats attend Reebok and UFC Long-Term Partnership Announcement at Industria Studios on December 2, 2014 in New York City. People: Swizz Beats Stock Photo - Alamy](https://c8.alamy.com/comp/KPY6XG/new-york-ny-december-02-swizz-beats-attend-reebok-and-ufc-long-term-KPY6XG.jpg)
NEW YORK, NY - DECEMBER 02: Swizz Beats attend Reebok and UFC Long-Term Partnership Announcement at Industria Studios on December 2, 2014 in New York City. People: Swizz Beats Stock Photo - Alamy
![NEW YORK, NY - Dezember 02: Matt O'Toole, Lorenzo Fertitta, Dana White, Swizz Beats besuchen Reebok und UFC Langfristige Partnerschaft Ansage an Industria Studios am Dezember 2, 2014 in New York City. NEW YORK, NY - Dezember 02: Matt O'Toole, Lorenzo Fertitta, Dana White, Swizz Beats besuchen Reebok und UFC Langfristige Partnerschaft Ansage an Industria Studios am Dezember 2, 2014 in New York City.](https://c8.alamy.com/compde/kpy6x6/new-york-ny-dezember-02-matt-otoole-lorenzo-fertitta-dana-white-swizz-beats-besuchen-reebok-und-ufc-langfristige-partnerschaft-ansage-an-industria-studios-am-dezember-2-2014-in-new-york-city-personen-matt-otoole-lorenzo-fertitta-dana-white-swizz-beats-kpy6x6.jpg)
NEW YORK, NY - Dezember 02: Matt O'Toole, Lorenzo Fertitta, Dana White, Swizz Beats besuchen Reebok und UFC Langfristige Partnerschaft Ansage an Industria Studios am Dezember 2, 2014 in New York City.
60 Reebok And Ufc Long Term Partnership Announcement Photos and Premium High Res Pictures - Getty Images
![Photo: Reebok and the Ultimate Fighting Championship (UFC) announce new partnership - NYP20141202107 - UPI.com Photo: Reebok and the Ultimate Fighting Championship (UFC) announce new partnership - NYP20141202107 - UPI.com](https://cdnph.upi.com/pv/upi/9d8329571989e15138bf1b27bdc6155e/REEBOK-UFC.jpg)